Why the tape measure doesn’t work

Most of us have been conditioned to think that our bra size can be determined with the help of two measurements. Under the boobs and across. Done.

But many of us who have been subjected to the old measuring tape method of bra fitting have been left with a niggling suspicion that we are still not getting the right support from our bras. So what is really going on?    

A recent study by scientists at Portsmouth University showed that more than three quarters of bra fittings using a tape measure gave the wrong size. Why?

Firstly, a tape measure isn’t stretchy like bra material, so it cannot tell you how the bra will fit on your ribcage.

Secondly, breasts are not rigid and uniform. Some are perky and high, some are full and round, and some are more relaxed. These differences in shape will give completely different measurements even when the actual volume of the breast is exactly the same.

Or to put it in another way, think of baking a cake. You have made the cake batter and you can pour it into a narrow and tall cake tin, or a wide round one, or one shaped like a unicorn. Measuring these cake tins with a measuring tape will give you completely different numbers, but the actual amount of cake is the same, no matter which one you use. Don’t forget that all cake is good.

Does it really matter?

Yes, it really does. A badly fitting bra can lead to: 

  • Neck ache
  • Shoulder ache
  • Back ache
  • Poor posture
  • Skin irritation caused by straps digging in
  • Irreversible damage to Coopers ligaments can cause breast pain and sagging. Unfortunately, your ligaments are like elastic bands – once they are too stretched they can’t go back to their original shape. (which is why it is essential to have a great sports bra when exercising)
  • Discomfort. If the cup is too small or too big, wires can dig into the breast tissue.

Save yourself a lot of pain and wear the right size.

If you need a reminder of how you know if you are wearing the right size, read this: http://www.tkdlingerie.com/what-every-woman-needs-to-know-about-bras/

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